Recently we did a virtual coffee tasting with YouTube corporate. We tasted some of our most delicious micro-lot coffees, including the Japanese Exclusive, which performed very well in a recent review of Central American washed coffees.
We essentially tasted each coffee from our very popular coffee bundle, The Flight.
The Flight includes: The Pacamara Natural, The Japanese Exclusive, and The Divine Espresso
During the tasting we surveyed the group and asked them the following:
Which was your favorite coffee?
Score each coffee on a scale of 1 to 4 on these five categories:
For each coffee, what are your tasting notes?
Fruity, Flowers, Citrus, Sweet, Cherry, Ripe honeydew, Vanilla, Maple, Plum
|Coffee||Score (out of 20)|
But from the question, which one is your favorite, The Japanese exclusive was the winner (followed by the Divine Espresso and then the Pacamara Natural).
This tells us two things:
- Methods for scoring coffees work.
- High coffee scores do not predict consumer preference.
Briefly, we see this ALL THE TIME. A lot of people can taste the fruitiness of a quality specialty coffee, but at the end of the day prefer their verona or french roast with cream and sugar. But if we had to choose which coffee to submit to a professional coffee competition, we would likely submit the coffee with the highest score, the Pacamara Natural.
I'll let you draw your own conclusions from here. There is soooo much to unpack. If you have any questions or comments, please leave them below!